Ian Wishart has been busy. His new venture is a "paperless newspaper" called TGIF, available online as of yesterday. Issue #1 is a freebie, after which you can subscribe for $3.00 per month. Given that I spent almost that on a Dom-Post and the local Wanganui rag this morning, it's good value. In his introduction, Wishart says:
"Why a digital newspaper?
Quite simply because we believe this is where all our main competitors will be, ten years from now. The existing online model is flawed because it is not entirely reader friendly. Website technology is not as clean and easy to navigate as a newspaper, and even on current broadband speeds it can be time-consuming.
TGIF Edition delivers you up to the minute news in traditional newspaper format, with the added benefit of being fully interactive. Click on an advertisement or other links in this issue, and the PDF will allow you to access a wide range of websites and rich media content. You know it will still be there for as long as you have the PDF."
Now I know that Wishart isn't everyone's cup of tea. I rather suspect that my blog acquaintence Jafapete won't be shelling out less than the cost of a latte to support Wishart's new venture. But I certainly will be. Congratulations to Ian Wishart for trying something new, and best of luck with TGIF!